When using the Internet for business, there are basically two main approaches. Each approach serves its purpose and it is really all up to you how you want to go.
First, consider the type of relationship you want to create with your customers. If you are in a niche where ongoing communication with your prospects is the key to sell your product, then a blog can serve you better. Having a blog is more of a long term business where you need to create content continuously. Remember that you have to prove yourself to your customers before they will buy from you. Keep your blog updated and provide your visitors with great value and you will be considered an authority in your niche. In this way, people will trust you enough to buy anything you sell longer term.
What then squeeze pages?
Creating a squeeze page can be very profitable for your business on the Internet, the money is in the list right? This is absolutely true and whatever approach you decide to take, you should definitely build a list so that you can sell later. You can create a list faster with the help of a squeeze page, because there are no distractions on the person concerned may not agree or leave. Current wisdom is that you need to provide a piece of free content to the customer in exchange for your e-mail address prospects. This option worked well in the past and it does not seem that it will soon disappear, so if you do not try, give it a go!
Sure, you can do both, but in the end it really is all up to you and of course, it is possible that the market you are in a particular preference. There are niches where visitors will probably come to your site several times before acting, if you subscribe to your list or buy your product, then there are other markets where it is preferable that you send your visitors directly to the squeeze page to capture the information you really want.
Finally, remember that you decide to do and whatever niche you are, one thing is clear, when you use the internet for business, you should create a list to make sure you have an opt-in box on the blog if this is the route you choose. The squeeze page will take care of itself!

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